As business owners and managers, all of us know that, as the competition changes, we need to change with it or risk becoming irrelevant or, worse, broke. Today, there is a serious and deadly nuclear arms “game” being played in the Middle East http://www.mideastweb.org/maps.htm between Israel and Iran. It is, I believe, an instructive lesson in learning how to effectively compete in a rapidly and, in this case, life-threatening way.
When Israel bombed Syria’s Nuclear Reactor Project in September 2007, it was a powerful demonstration of their military, intelligence and survival skills. Thousands of hours of planning produced a surge that, in a mere matter of minutes, destroyed a program that not only threatened Israel, but quite possibly the entire Middle East and Europe as well. Bombers, bunker busters, rubble, done.
Fast forward three years and Israel once again finds itself facing a significant nuclear threat. This time, the threat is from Iran and their “elected” President Mahmoud Amadinijad. The similarities are both scary and different.
On the scary side, it goes something like this - Crazy fundamentalist regime pretending to be a pseudo democracy, lies repeatedly about the existence of their nuclear program until that is no longer plausible to anyone, then shift gears, explaining that their program is only for power generation or other “peaceful” domestic projects. Iran, like Syria before it, professes a desire to wipe Israel off the map but promise (wink, wink) not to do so with any of their nuclear capabilities.
On the different side, Iran is a lot further from Israel than Syria. The increased distance, while no challenge for a nuclear weapon, is impossible for Israeli planes to fly to and back without refueling. And since no other country in the region will permit Israeli planes to refuel (or even enter their air space), it is functionally impossible. In addition, the Iranians have perhaps prepared a bit better than their Syrian neighbors, building their nuclear plants deep underground in heavily fortified bunkers that, even if hit square on by a bunker buster, would likely withstand the attack.
Looking at the options, it was clear that Israel had no shot at using their traditional and powerful military hardware to eliminate this Iranian threat. In addition, no Israeli “ally” was willing to help in a traditional way either. Time for plan B….fast.
Enter Stuxnet. Stuxnet http://www.foxnews.com/scitech/2010/12/09/despite-iranian-claims-stuxnet-worm-causing-nuclear-havoc/ is the name give the computer worm that has apparently overwhelmed and, quite possibly, taken control of the computers running the Iranian centrifuges employed in the service of enriching their uranium, the nuclear fuel they need to bring the bang, so to speak, to the program. Credit for the Stuxnet worm has been largely -- okay, exclusively -- attributed to Israel, though the Israeli’s aren’t talking.
For now, the game is on. Iran is trying desperately to defeat the Stuxnet worm and regain control of their equipment and their quest for nuclear “power” (as they, of course, choose to define it). Israel, on the other hand, is trying to ensure their continued existence as a nation, a powerful motivation indeed. What’s clear is that the stakes are incredibly high on both sides. What’s also clear is that the game has changed and the competition is intense. Iran, and its power hungry President, is going with the typical game plan. Use the funds that their natural resource rich, but otherwise economically anemic, nation generates from oil sales to throw money at this Stuxnet problem, defeat it and, well…..watch out Israel. Israel, a natural resource-poor nation, has chosen a new game plan, depending on its innovation, creativity and productivity, the combination of which has successfully fueled its vibrant economy since its founding, to defeat their better funded and ideologically challenged, but slower and less creative opponent.
Who will win? Nobody knows. But the Stuxnet worm is a symbol of a new way to try to compete in a modern warfare environment. It’s also a lesson in adapting to compete that’s germane not just to war, but to all of our businesses as well.
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